台灣鑫麒成功取得日本自然町與教授實驗室代理權
台灣知名品牌代理公司——鑫麒國際，近日宣布正式取得日本保健與美妝品牌「自然町」及創新科研品牌「教授實驗室（Professor Lab）」代理權。自然町主打天然原料與無添加的保健概念，深受注重健康與生活品質的消費者喜愛；而教授實驗室則結合科研背景與臨床測試，推出一系列護膚與美容產品，在東南亞市場表現亮眼，現今也開始進入日本百貨與藥妝通路。
這次成功取得日本保健品牌｢代理權｣，關鍵人物為鑫麒國際葉總經理。葉總經理長期於韓國、泰國、馬來西亞、日本等地拓展業務往返，對於東亞市場有一定程度熟悉及了解，擅長整合跨境行銷資源與網紅行銷策略。此次，她與來自馬來西亞的高人氣知名直播主攜手合作，於日本當地運用現場直播互動、試用展示等方式，成功創造迴響與製造話題，再創銷售佳績。
此次代理權的取得，象徵著鑫麒國際成功邁出海外市場關鍵第一步。公司表示，未來將持續與海外直播主及當地通路合作，加強品牌於國際市場能見度與市佔率。
Taiwan's well-known brand agency, Xinqi International, recently announced that it has officially obtained the agency rights for the Japanese health and beauty brand "Natural Town" and the innovative scientific research brand "Professor Lab". Natural Town focuses on natural ingredients and additive-free health care concepts, and is deeply loved by consumers who pay attention to health and quality of life; while Professor Laboratory combines scientific research background with clinical testing to launch a series of skin care and beauty products, which have performed well in the Southeast Asian market and are now beginning to enter Japanese department stores and drugstore channels.
The key figure in the successful acquisition of the "agency rights" of the Japanese health care brand this time was Xinqi International's General Manager Ye. General Manager Ye has been traveling to Korea, Thailand, Malaysia, Japan and other places for a long time to expand business. He has a certain degree of familiarity and understanding of the East Asian market and is good at integrating cross-border marketing resources and Internet celebrity marketing strategies. This time, she teamed up with a popular and well-known live streamer from Malaysia, and used live streaming interactions, trial demonstrations and other methods in Japan to successfully create resonance and generate topics, achieving another sales success.
The acquisition of the agency rights symbolizes that Xinqi International has successfully taken the first key step into the overseas market. The company said that it will continue to cooperate with overseas live broadcasters and local channels in the future to enhance the brand's visibility and market share in the international market.
